Key Responsibilities:
SALES LEADERSHIP
Sales Strategy Development: Develop and execute a comprehensive sales
strategy to achieve sales targets and expand market share for Resin in both
new and existing markets.
Account Management: Identify and engage with key accounts, distributors,
and partners. Cultivate long-term relationships with customers to drive
revenue growth and brand loyalty.
Sales Team Support: Lead and mentor the sales team, ensuring they are
equipped with the tools and resources necessary to succeed. Provide
coaching and feedback to improve performance.
Lead Generation: Work closely with marketing to drive lead generation and
conversion strategies. Collaborate on targeting specific customer segments
and developing outreach campaigns.
Customer Needs Analysis: Understand customer needs and pain points,
using this insight to guide product development and sales tactics.
Reporting and Analysis: Monitor, analyze, and report on sales performance.
MARKETING LEADERSHIP:
Brand Strategy: Develop and execute the brand positioning, messaging, and
differentiation for Resin products in alignment with company goals.
Marketing Campaigns: Plan, design, and oversee multi-channel marketing
campaigns, including digital, print, events, and trade shows. Ensure
campaigns resonate with key customer segments.
Content Development: Oversee the creation of sales collateral, product
brochures, presentations, case studies, white papers, and digital content
(website, social media, etc.) to support marketing and sales efforts.
Market Research: Conduct market research and competitive analysis to
identify trends, opportunities, and threats in the Resin industry. Use this data
to adjust both sales and marketing strategies.
Product Launches: Manage the go-to-market strategy for new Resin
products, including developing sales and marketing materials, training the
sales team, and leading product launch events.
Customer Feedback & Satisfaction: Gather customer feedback to
continuously improve product offerings and marketing approaches. Ensure a
customer-centric approach to all marketing activities.
COLLABORATION AND CROSS-FUNCTIONAL TEAMS:
Collaboration with R&D/Product Development: Work closely with the R&D
and product development teams to communicate market needs, provide
insights on product improvements, and ensure alignment between product
capabilities and customer expectations.
Cross-functional Alignment: Collaborate with other departments such as
supply chain, customer service, and finance to ensure that customer needs
are met efficiently and effectively.
Training: Lead internal training sessions for sales teams to improve product
knowledge, sales techniques, and market understanding.